Nicollet Mall – Minnesota’s Main Street – was in need of a major redesign. We were brought on to generate visibility and public support for the proposed public project through strategic public relations activities.
We continue to manage all local, regional and national public relations for the project, which will be completed in 2016, including:
- Drafting commentaries
- Defining key messages
- Creating media materials including creative press kit
- Developing web site, and community surveys
- M/C planning events to generate public excitement and support for the project.